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Derek is one of the only copywriters whose emails I read.
Sarah TurnerWrite Your Way To Freedom
CopyHour
Beginner, intermediate, and advanced copywriters
Train yourself to write six & seven figure copy in the next 90 days
Join 3000+ students inside CopyHour — the world's simplest, fastest, and most effective copywriting training system.
Join 3000+ students
Before CopyHour I was living in a dumpy apartment trying to make ends meet. Since CopyHour, I've sold over $100mm worth of products and services with sales letters and email. CopyHour is the foundation that got me here.
Ian StanleySold over $100mm with copy
My return on investment with CopyHour has been over 15,000x, starting from scratch. I know a lot of folks who have done CopyHour and also all gotten scary good in a short amount of time.
Dan FerrariSold over $100mm with copy
Before CopyHour I was on track to get a PhD in biology. With the help of CopyHour, I quit and became the copy chief for PaleoHacks, a multi-million dollar health business… making BANK, working when I want and where I want.
Ning LiSold over $100mm with copy
Copyhour has trained copywriters at
If you're a brand new copywriter, an experienced copywriter stuck in a rut, or an entrepreneur struggling to move your business to the "next level"... listen up.
There's one thing I guarantee will solve all your problems: the ability to recognize and write good sales copy.If you can write a great sales message, you're set for life. It's one of, if not the most, valuable skills on the planet — whether you're freelancing or writing for your own business.There's nothing quite like having an idea on a Friday, writing a sales letter by Sunday, and seeing sales come in on Monday.For more than a decade I've trained some of the world's best copywriters — people who have gone on to generate more than $100mm each with their copy for themselves and other businesses — and I can tell you confidently that learning to write six and seven figure sales letters is actually really easy.I know that sounds ridiculous, but it's true for one simple reason: because good copy is extremely formulaic.In fact, some of the most successful letters ever written are some of the most "boring". The reason they work so well is they just follow the same simple persuasion formulas.If you "hard-wire" those same persuasive fundamentals into your head to the point that they're as natural to you as speaking, you can do the same.Now, I obviously can't promise you any results.But yes, it's that easy. I've seen it work again and again.
And I've been teaching it all these years with just three simple steps.
Don't be fooled by how simple this is. That's the point:Set aside 90 days
In order for this method to work, you need to treat it like a part time job. You mark off time on the calendar, you don't skip days, and you don't do it just when you "feel like it". The reason this method works is because of the compounding effect of each day — putting your reps in day after day. So, no excuses. This isn't too much to ask, though. 90 days really isn't a lot of time to set aside to build one of the most valuable skills on the planet — and as you'll see in a moment, you only need to spend 1 hour per day.
Start from scratch
Here's a bit of tough love: if you're not already writing six and seven figure sales letters, you likely don't know as much about copy fundamentals as you think you do. So it's extremely important you drop any ego you may have, clear your brain entirely, and come in with a beginner's mind — open to learning the fundamentals of six and seven figure copy from scratch.
Handwrite & study proven copy for 1 hour/day
And here's the secret sauce: every day for 90 days, as you learn copy fundamentals, you should also set aside 1 hour to handwrite proven copy that demonstrates those fundamentals. Yes, hand copying... with paper and pen. This is where the magic happens — and where your brain actually "hard wires" the lesson you've learned.
But I want to take a second to expand on that last step.
You know... the handwriting part.If you've spent any time in copywriting circles, you've likely heard old head gurus say that the best way to get good at writing copy is to write out proven sales letters by hand. I remember hearing that advice long ago and thinking it was a joke — "yeah right, no one actually does that."But... turns out they actually do do that.In fact many of the world's best copywriters started with it.And after more than a decade teaching, I've personally never seen anything develop six and seven figure copywriters faster.The reason it works is simple: when you're studying copy fundamentals, handwriting a piece of copy that demonstrates those fundamentals forces you to slow down and allows your brain to actually hard wire how they're used in the real world.Instead of just reading and immediately forgetting what you've read, you're actively programming muscle memory associated with those lessons into your head.It's reinforcement.So when you sit down to write your own copy, it just comes out naturally like a second language. And I've found one hour per day for about 90 days to be all you need to get this effect.It programs your brain to think in winning copy.Like I said, it's simple... but it works like nothing else.And I've got over $800mm+ in student results to prove it.But does this even matter since AI can write copy now?
When I first started teaching this technique over a decade ago, AI was not a thing. Machines could not write copy at all.Well, that's changed. So is it even worth putting in the time and effort to get really good at writing copy yourself when AI can just do it for you? Even if it only takes 90 days to do it?Absolutely YES it's still worth it. Maybe more than ever, in fact. And that's for one simple reason: AI isn't guaranteed to give you great copy.In fact its copy sucks more often than not.- •AI is great at replacing $5/hr article writing.
- •It's awesome for doing market research.
- •And it's a huge help when developing "short" copy (think Google ads).
That's it — I've just given you the formula for training yourself to write six and seven figure copy in the next 90 days.
Focus on the fundamentals and spend up to 1 hour a day handwriting proven copy that demonstrate those fundamentals.Yes, it's absolutely this simple. I've got the results to prove it.And there's nothing stopping you from going out and doing it yourself right now. Some of the most successful copywriters I've ever met got that way by doing exactly that.But why not follow a proven plan?One that has been proven to work for more than a decade?And whose students have collectively generated more than $800mm+ with their copy?Whether you're a business owner, a struggling freelancer, or you're just getting started — as long as you can spare one hour per day over the next 90 days, I want to help you.Introducing
CopyHour
Join 3000+ students inside CopyHour — the world's simplest, fastest, and most effective copywriting training system.
5
modules
3000+
students
90
days
$800mm+
generated
CopyHour is a 90 day copywriting training system that takes you from wherever you are now — complete beginner, experienced copywriter, and everything in-between — and rapidly hard-wires the fundamental skills for writing six and seven figure copy into your head.It's not easy, but nothing else delivers the results it does.When you join, the way it works is very simple:
Daily emails
After you sign up, you'll begin receiving an email at 6pm (your local time) every night that contains one piece of curated, proven sales copy — and a lesson grounded in copy fundamentals about why that copy works so well.
One hour handwriting
The next day, you'll set a timer for one hour and write out that copy by hand. (My recommendation is to do it first thing in the morning.)
Rinse and repeat for 90 days
Then just keep doing it every day to hard-wire the rhythms and patterns of the copy into your head.
CopyHour has trained some of today's best copywriters
CopyHour was my on ramp into the world of direct response marketing. Derek’s course blew open the doors to a world of unrestricted freedom, fun, and earnings. I’ve now written financial sales letters grossing in excess of $25 million, along with 60,000 names on the front end. When someone asks me the best way to learn copy, I always tell them CopyHour.
Austin LeeSold over $25mm with copy
I was a struggling school teacher and wrestling coach when I enrolled in CopyHour. It was at that moment that the trajectory of my life changed. I owe a lot to CopyHour.
Chris OrzechowskiSold over $100mm with copy
I spent an hour every day for 6 months (called CopyHour) rewriting the best sales pages of all time. And it worked. I started a newsletter business (The Hustle) and sold it for tens of millions of dollars.
Sam ParrMy First Million podcast
What you get when you join
Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.
Module 1
Research
Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2024 for AI & ChatGPT.
- How to start a copywriting project from scratch (including exactly what to do if you don't have a product or service to write a sales letter or email sequence for right now).
- How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
- How to research for email copy.
- How to build a swipe file & use it ethically & responsibly.
- How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
- What is a "Unique Mechanism" & how to find it (AI helps with this).
- How to use "Market Sophistication" & "Awareness Levels" to speak directly to your customer's wants.
- How to find find direct and indirect competitors and extract ideas from "holes" in their copy.
- Why building a customer avatar slows you down & what to do instead.
Module 2
The Offer
The Offer is not just the product you're selling... it's how you describe that product's benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).
- Win-in-Advance by making sure your Offer is "correct". If you get this wrong, no amount of clever copywriting will save you.
- What exactly is a feature (including all the different kinds listed out)?
- How do you determine the benefit of a feature?
- How to cut to your customer's core by "dimensionalizing" your benefits.
- What kinds of bonuses should you add to your Offer.
- How do you pitch a bundle of products or a sale?
- How to connect your mechanisms.
Module 3
Headlines & Leads
Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the "Lead".
- What exactly is a Lead?
- Pick from one of 8 different types of "leads" to start your sales message.
- Lead checklist. Make sure each lead has these key components.
- The "Seven Figure Sales Message Framework": All you need is these 4 sections to write a winner.
- How to find modern gold in old headlines.
- What's a Big Idea?
- What's a Hook?
- How to use a Big Idea, Hook, & Unique Mechanism in each different type of Lead.
- The biggest mistake new copywriters make when it comes to opening sentences.
- How to use the Neural Networks to capture attention right from the start.
Module 4
Sales Arguments
Learn how to write the “middle” or meat of a sales message.
- What exactly is a Sales Argument?
- Why are some Sales Arguments so long?
- The difference between "pro-level", seven figure, copy and amateur-level copy is often simply the use (or lack of use) of 9 different types of proof.
- How to quickly figure out the "myths" your prospects are clinging to (and the formulas to create "aha" moments).
- How to write stories that both entertain and sell.
- How to write a Creation Story and where to put it in your sales copy.
- How to write transitions.
- The difference between a claim and a promise.
Module 5
The Close
Learn positioning, sales tactics, and how to get the sale.
- The checklist of everything you need at the very end of a sales letter to knock prospects "off the fence" and get them to buy.
- The simplest way to present the price and make the sale.
- High-ticket vs lower-ticket positioning secrets.
- How to sell but not sound cheesy.
- How to write copy for bonuses.
- What's a "Call to Action" and common mistakes to avoid when writing one.
- What to include in an FAQ.
- How to ethically use Scarcity.
Plus extras to keep you on track
Private Facebook Community
Student Community
The hardest part about doing something like the handwriting exercise is the feeling that you're doing it alone.But in CopyHour, you're not alone.There are a number of other students doing the exercises at the exact same time as you. And when you join CopyHour, you get exclusive access to a private Facebook Group of all those students — where you can ask questions, post daily updates for accountability, and make sure you're staying on track.
Proven Sales Copy
The Infamous Dropbox Swipe File
It's "infamous" because it's HUGE and hasn't stopped growing.Almost no copywriter writes from scratch.Instead, nearly every piece of copy they write starts by looking at a swipe file... and, well, swiping its structure and theme.When I say that the most successful copy is extremely formulaic, I'm not joking. Don't make this harder on yourself. It's NORMAL to use other copy to write your own copy.When you join CopyHour, you get immediate access to my Dropbox swipe file of literally thousands of proven ads.This is something you'll hold onto your entire career.
Candid Calls With Copywriters
Pro Copywriter Interviews
One of my favorite things to do is sit around a table and talk "shop" with other copywriters. Often I'll walk away from conversations like these with just one little nugget that puts some extra cash in my bank account.I want to bring that same experience to you in podcast format. I've interviewed a whole lot of copywriters over the years including...
- Ben Settle
- Ian Stanley
- Dan Ferrari
- Ashley Ambirge
- Justin Goff
But wait! There's more...
Exclusive Bonus Videos
Sales Copy Breakdowns
In CopyHour, you're already getting 90 lessons on how to write six and seven figure copy. In this bonus, I'll take you even deeper into the structure and persuasion principles behind some of the highest grossing sales letters and emails in history. You'll learn...
- Why the Offer worked.
- The Big Idea, Hooks, and Mechanisms.
- The Headline formula and Lead type in action.
- How the Sales Argument flows.
- And the components of the Close.
Value: $348
FREE - Included with CopyHour
Exclusive Bonus Training
How Pro Copywriters Are REALLY Using AI
I'm NOT going to show you "this one prompt that spits out an endless stream of high-converting copy".Instead, I want you to think about this:Every copywriter out there who's teaching you how to use AI for copywriting... learned the principles of copywriting BEFORE they started using AI.In other words, CopyHour gives you the critical foundation you need in order to exploit the benefits of AI.So in this bonus I'm going to take you behind the scenes and show you all the places where AI can help you write copy... but from the perspective that you're NOT skipping out on learning the WHY behind the words. And you, the human, has the final say in what copy ends up on the page.
Value: $468
FREE - Included with CopyHour
Start your journey today
Enroll in CopyHour now and become a top 1% copywriter
Become a top 1% copywriter
$997$497
One-time payment
- 90 email assignments
- 5 online training modules
- Research Guide (Updated for Al)
- Dropbox swipe file
- Serious students-only community
- Pro copywriter interviews
- BONUS: Sales copy breakdowns
- BONUS: How pros use Al
CopyHour has trained some of today's best copywriters
7 months ago, when I started CopyHour, I'd made zero dollars with my copywriting. Now I've made $11k in 1 month.
Jamie LynchFreelance copywriter
CopyHour got me started as a copywriter, and frankly I still do it to this day. If you're new, do it. If you're a veteran, it's still great practice. I couldn't recommend it any more highly.
Randall PruittFreelance copywriter
After CopyHour, I started writing entire launch sequences for I Will Teach You To Be Rich. Then later, I was able to get a senior copywriting job at DrAxe.com — and after went on to work with dozens more brands (Agora, Jumpcut and others). I don't know what would have happened had I never got access to CopyHour.
Rob AllenFreelance copywriter
Learning to write six and seven figure copy is a superpower that will pay off for the rest of your life.
Real copywriting skills unlock doors you can't imagine.First of all — you're always employable no matter the economy. Not just that, but since you're writing six and seven figure copy, you're also able to command huge paydays from business owners who are desperate for your skills.Second of all — you're not being replaced by AI any time soon. AI is great for helping you write shorter copy, but it can't do it entirely on its own — and when it comes to writing longer letters that pull in six and seven figures (or more), it's a looooong way off. This divide makes real copywriting even more valuable.Third of all — copywriting is skill #1 for running your own business successfully. You don't depend on other people to make money — you have every skill you need to build something to seven figures and beyond.Even if you've already got a career you love — being able to write great copy only enhances what you do.This is literally the most valuable skill on the planet.Learn it well, as in don't half-ass it...And it will pay you massive dividends for a lifetime.CopyHour is the fastest and most effective way to learn it. Thousands of students can testify. And it is the single most lucrative investment you will make for yourself this year.I look forward to seeing you inside.
Frequently asked questions
How is the course delivered?
After you purchase CopyHour, you'll be set to start the course on the following Monday. We do this so you can start fresh on a weekday. Your first email assignment will show up on Sunday evening at around 6pm because I want you to read that email and ad or sales letter and then go to sleep. You wake up in the morning to complete the handwriting and any task that is assigned. You'll get an email each evening for 90 days.On top of the email assignments, you'll also get a login to an online portal with 5 modules of copywriting training. These modules supplement and support the email assignments.
What happens if I miss a day?
Listen, life gets in the way. We totally expect you to miss a day here and there in the 90 days. Just keep going forward if that happens — don't try to "make up" for it.But for best results, I recommend setting up your "CopyHour ritual" to be first thing in the morning, every morning.One hour immediately after waking up is surprisingly easy.And it makes this process completely routine — a habit.After 90 days, you'll be glad you built the habit.
What makes this course better than other copywriting courses?
CopyHour is the best ground zero (or complete reset) for your copywriting career because it's designed specifically to hard-wire the fundamentals in a way no other course does.Most other copywriting courses are simply focused on giving you lessons that go in one ear and out the other...But CopyHour is built around you doing exercises that reinforce those lessons — and make them muscle memory.With that said, I always recommend investing in yourself as much as possible. I've bought lots of copywriting courses over the years. And so do the best copywriters and business owners I know.So consider CopyHour the base you need — but never stop investing in yourself after that.
Do I have to handwrite the ads? Could I just type them out or even skip the handwriting portion altogether?
The entire reason this system works so well is because of the handwriting. Most courses are entirely passive — they teach you lessons that sound great, but then when you sit down to apply them, you have no idea what to actually do.By learning a lesson and then specifically handwriting copy that reinforces that lesson, your brain is forced to slow down and actually build muscle memory that internalizes what you've learned.If you skip the handwriting, your brain has no trigger to "hard-wire" those lessons and keep them around.And if you replace the handwriting with something far more passive, like typing, the effect is gone as well.Just trust the system for 90 days.The results will blow you away, I promise.
Is this course focused on "old" copy or do we study newer copy?
We study a mixture of the two. The older copy is strictly limited to letters that have generated hundreds of millions or more in revenue and are now considered "classics", where the fundamentals apply exactly the same as they do today. You'll walk out of CopyHour knowing how to write six and seven figure copy that converts today.
Is there any training on email copywriting?
Yes, we look at quite a bit of email copy. The idea of CopyHour is to give you a general foundation and to teach you the overall skill of copywriting. You can easily apply this foundational knowledge to any type of copy you might be writing -- including emails.
Does CopyHour show me how to get copywriting clients?
In my opinion, too many newbie copywriters put the cart before the horse. They're so worried about finding clients that they forget the best way to get clients in the first place is to be really freaking good at copywriting.It sounds unbelievable... but if you're actually good you'll figure out a way to make yourself known to clients.The focus of CopyHour is on learning the skill of copywriting, and embedding it deep into your brain, so you can write six and seven figure copy on demand.My goal is to get you to the point where your copy is "good enough" to get work if you'd like, in 90 days.In order to not distract from this mission... this particular course does not teach you how to get copywriting clients.However, I do have an extremely reasonably priced one-time offer available after you purchase CopyHour that you'll want to checkout if you're looking for a system and support for getting clients.
Is there a guarantee?
Yes, but NOT in the traditional sense. If you buy CopyHour it's because you're committed to your own growth.That's why there's only one way to get a refund. You must hand copy every single assignment through the first 30 days. If you hand copy every assignment and don't think it was worth what you paid, you must send us a photo of each hand copied assignment. I know there will be zero refunds because if you do the work, there is no chance you will think it wasn't worth it.We do it this way because it holds you accountable to do what you commit to. It's easier to send in a refund request than to actually do the work you know you need to do. We want YOU to succeed. This is on way we can ensure that happens.
I have more questions. Where can I ask them?
Send a message to my team at support@copyhour.com. We would love to hear from you!
Change your life with CopyHour
Since completing CopyHour, way back in 2012, my life has been a near fairy-tale ever since. Where many people get stuck in business, not knowing how to bring in sales when it really counts, I’ve been able to turn on the 'money tap' any time I like.
John McIntyreFreelance copywriter
I have made 400x my original investment.
Lindsay SacksEntrepreneur
CopyHour is some of the absolute best money I've spent on copy training over the past 12 years. I recommend it all the time, and I still reference the originals today.
Elyse SavakiFreelance copywriter
Start your journey today
Enroll in CopyHour now and become a top 1% copywriter
Become a top 1% copywriter
$997$497
One-time payment
- 90 email assignments
- 5 online training modules
- Research Guide (Updated for Al)
- Dropbox swipe file
- Serious students-only community
- Pro copywriter interviews
- BONUS: Sales copy breakdowns
- BONUS: How pros use Al
Hey, I'm Derek.
I originally created CopyHour completely by accident. More than a decade ago, a business I'd been building imploded — and my partner ran off with all the money (a story for another day).So I was broke and needed a way to pay my bills fast.I turned to freelance copywriting — but needed to level up my skills and I kept hearing that the best way to learn was "the handwriting exercise". It sounded weird, but I figured what the hell, let's give it a shot.I recruited a tiny group of entrepreneurs to do it with me... and the results were unreal. I kept running those groups, the results got even crazier... and that is the CopyHour you know today.Outside of CopyHour, I've spent the last 15 years writing copy and building businesses in a variety of verticals — from organic skin care, to helping Hollywood actors get gigs, to advanced yoga workshops, and more.I'm looking forward to seeing you inside the course — and seeing how it can transform your life.Derek Johanson
Creator, CopyHour