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Derek is one of the only copywriters whose emails I read.

Sarah TurnerWrite Your Way To Freedom


Beginner, intermediate, and advanced copywriters
Write six and seven figure copy in the next 90 days
Join 3000+ students inside CopyHour — the world's simplest, fastest, and most effective copywriting training system.

Before CopyHour I was living in a dumpy apartment trying to make ends meet. Since CopyHour, I've sold over $100mm worth of products and services with sales letters and email. CopyHour is the foundation that got me here.
Ian StanleySold over $100mm with copy

My return on investment with CopyHour has been over 15,000x, starting from scratch. I know a lot of folks who have done CopyHour and also all gotten scary good in a short amount of time.
Dan FerrariSold over $100mm with copy

Before CopyHour I was on track to get a PhD in biology. With the help of CopyHour, I quit and became the copy chief for PaleoHacks, a multi-million dollar health business… making BANK, working when I want and where I want.
Ning LiSold over $100mm with copy
Copyhour has trained copywriters at

If you're a brand new copywriter, an experienced copywriter stuck in a rut, or an entrepreneur struggling to move your business to the "next level"... listen up.
There's one thing I can guarantee will solve your problems:The ability to recognize — and write — good copy.If you can write a great sales message, you're set for life.You possess one of the most valuable skills on the planet — whether you're freelancing or writing for yourself.For more than a decade I've trained some of the world's best copywriters — people who have gone on to generate more than $100mm each with their copy — and I can tell you confidently that learning to write six and seven figure sales letters is actually really easy.I know that sounds ridiculous.But it's true for one simple reason:Because good copy is extremely formulaic.In fact, some of the most successful letters ever written are some of the most "boring". The reason they work so well is they just follow the same simple persuasion formulas.If you "hard-wire" those same persuasive fundamentals into your head so they're as natural to you as speaking, you can do the same.Now, I obviously can't promise you any results...But yes, it's that easy. I've seen it work again and again.And here's how I've helped others do it:
Step 1: Set Aside 90 Days
90 days isn't that much time, right?And you only need one hour per day - as long as you do exactly what I recommend.But despite all that, it's amazing to me how many people still can't dedicate themselves to this.This isn't something you do only when you "feel" like it and still expect results. In order to hard-wire the "language" of six and seven figure copy into your head, you need to repeat the process every day.But... seriously. 1 hour a day. 90 days.Put it on the calendar and stick to it.It's not too much to ask.Especially to build a skill with such a massive, life-changing return.
Step 2: Start From Scratch
A common mistake I see struggling copywriters make is assuming they already know all the fundamentals.But if you're not currently able to confidently sit down and write letters that are home-run hits...Or at least do it consistently...You might not know quite as much as you think.That's a bit of tough love, but it's true.In order to be successful with this method, you need to start from scratch. Forget everything you know now about copy and build your knowledge base up from the beginning.Become fluent in the fundamentals from ground zero.So how do you do that?
Step 3: Handwrite and Study Proven Copy For 1 Hour Every Day
You might have heard the advice before to hand-write proven copy, and I remember I thought it was just a joke when I first heard it — "yeah right, no one actually does that."But... yeah, they actually do do that.I've never seen anything develop six and seven figure copywriters faster.And I've been doing this for more than a decade.The reason it works is simple: when you're simultaneously studying copy fundamentals, hand-writing forces you to slow down and actually hard-wire how to use those fundamentals in the real world.Instead of just reading and immediately forgetting, you're actively programming muscle memory associated with those lessons into your head.It's reinforcement.So when you sit down to write your own copy...It just comes out naturally.Like a second language.And generally one hour per lesson is all you need.Repeat it for 90 days and, in the most direct way possible, your brain begins thinking in winning copy.
Yes, it's this simple.
When I say I've trained some of the best copywriters in the world (and I've trained a lot of them), that was the formula:
  1. 1.
    Read a short lesson on a specific copy fundamental.
  2. 2.
    Spend fifteen minutes, up to one hour, handwriting a single piece of proven copy that uses that fundamental to hard-wire it.
  3. 3.
    Repeat for 90 days.
If you're driven and actually do the work — well, I obviously can't guarantee you any results.But I've seen it produce miracles.Again, and again, and again.
But does any of this matter now with AI writing copy for us?
Actually it matters now more than ever.AI isn't guaranteed to give you great copy — in fact its copy sucks more often than not.The current state of AI is that it's great at replacing $5/hr article writing, and it is a huge help when developing "short" copy.But the key word is help.It's not a complete solution.And when it comes to writing persuasive, long-form copy that pulls in six... seven... and eight figures? It's not even close. That's still a job strictly for humans.And because it can only be done by humans, it's still worth a lot of money — whether you're writing for other people, or for yourself.
So if you're serious about learning to write six and seven figure copy...
And if you can spare 90 days... and just one hour per day on each of those days...I want to help you.Maybe you're a business owner.Maybe you're a struggling freelancer.Maybe you're just getting started.Either way, I have exactly what you need.
Join 3000+ students inside CopyHour — the world's simplest, fastest, and most effective copywriting training system.


CopyHour is a 90 day copywriting training system that takes you from wherever you are now — complete beginner, experienced copywriter, and everything in-between — and rapidly hard-wires the fundamental skills for writing six and seven figure copy into your head.It's not easy, but nothing else delivers the results it does.When you join, the way it works is very simple:

Daily emails
After you sign up, you'll begin receiving an email at 6pm (your local time) every night that contains one piece of curated, proven sales copy — and a lesson grounded in copy fundamentals about why that copy works so well.
One hour handwriting
The next day, you'll set a timer for one hour and write out that copy by hand. (My recommendation is to do it first thing in the morning.)
Rinse and repeat for 90 days
Then just keep doing it every day to hard-wire the rhythms and patterns of the copy into your head.
Don't be fooled by how simple this system is.That's by design.Over a decade of design, in fact.The entire point of this system is to force you to not just put in the reps over 90 days, but put in the right reps, and give your brain no choice but to "hard-wire" the fundamentals of winning copy...So when you sit down to write, you don't wonder what to say.Persuasive copy comes out like a fluent language.Yes, you'll get your ass kicked over these 90 days.90 days straight of 1 hour handwriting sessions is draining.But stick with it and you'll be rewarded with the fundamental tools and mental models to write six and seven figure letters yourself — either for your own business, or for others.And I can prove it to you.CopyHour students have generated more than $500mm+ in sales for businesses in dozens of verticals.

CopyHour has trained some of today's best copywriters

CopyHour was my on ramp into the world of direct response marketing. Derek’s course blew open the doors to a world of unrestricted freedom, fun, and earnings. I’ve now written financial sales letters grossing in excess of $25 million, along with 60,000 names on the front end. When someone asks me the best way to learn copy, I always tell them CopyHour.
Austin LeeSold over $25mm with copy

I was a struggling school teacher and wrestling coach when I enrolled in CopyHour. It was at that moment that the trajectory of my life changed. I owe a lot to CopyHour.
Chris OrzechowskiSold over $100mm with copy

I spent an hour every day for 6 months (called CopyHour) rewriting the best sales pages of all time. And it worked. I started a newsletter business (The Hustle) and sold it for tens of millions of dollars.
Sam ParrMy First Million podcast

Here's what you get when you join
Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.
Module 1
Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.
  • How to start a copywriting project from scratch (including exactly what to do if you don't have a product or service to write a sales letter or email sequence for right now).
  • How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
  • How to research for email copy.
  • How to build a swipe file & use it ethically & responsibly.
  • How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
  • What is a "Unique Mechanism" & how to find it (AI helps with this).
  • How to use "Market Sophistication" & "Awareness Levels" to speak directly to your customer's wants.
  • How to find find direct and indirect competitors and extract ideas from "holes" in their copy.
  • Why building a customer avatar slows you down & what to do instead.

Module 2
The Offer
The Offer is not just the product you're selling... it's how you describe that product's benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).
  • Win-in-Advance by making sure your Offer is "correct". If you get this wrong, no amount of clever copywriting will save you.
  • What exactly is a feature (including all the different kinds listed out)?
  • How do you determine the benefit of a feature?
  • How to cut to your customer's core by "dimensionalizing" your benefits.
  • What kinds of bonuses should you add to your Offer.
  • How do you pitch a bundle of products or a sale?
  • How to connect your mechanisms.

Module 3
Headlines & Leads
Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the "Lead".
  • What exactly is a Lead?
  • Pick from one of 8 different types of "leads" to start your sales message.
  • Lead checklist. Make sure each lead has these key components.
  • The "Seven Figure Sales Message Framework": All you need is these 4 sections to write a winner.
  • How to find modern gold in old headlines.
  • What's a Big Idea?
  • What's a Hook?
  • How to use a Big Idea, Hook, & Unique Mechanism in each different type of Lead.
  • The biggest mistake new copywriters make when it comes to opening sentences.
  • How to use the Neural Networks to capture attention right from the start.

Module 4
Sales Arguments
Learn how to write the “middle” or meat of a sales message.
  • What exactly is a Sales Argument?
  • Why are some Sales Arguments so long?
  • The difference between "pro-level", seven figure, copy and amateur-level copy is often simply the use (or lack of use) of 9 different types of proof.
  • How to quickly figure out the "myths" your prospects are clinging to (and the formulas to create "aha" moments).
  • How to write stories that both entertain and sell.
  • How to write a Creation Story and where to put it in your sales copy.
  • How to write transitions.
  • The difference between a claim and a promise.

Module 5
The Close
Learn positioning, sales tactics, and how to get the sale.
  • The checklist of everything you need at the very end of a sales letter to knock prospects "off the fence" and get them to buy.
  • The simplest way to present the price and make the sale.
  • High-ticket vs lower-ticket positioning secrets.
  • How to sell but not sound cheesy.
  • How to write copy for bonuses.
  • What's a "Call to Action" and common mistakes to avoid when writing one.
  • What to include in an FAQ.
  • How to ethically use Scarcity.

Plus extras to keep you on track

Private Facebook Community
Student Community
The hardest part about doing something like the "handwriting exercise" is the feeling that you're doing it alone.But... in CopyHour, you're not alone.There are a number of other students doing the exercises at the exact same time as you. And when you join CopyHour, you get exclusive access to a private Facebook Group of all those students — where you can ask questions, post daily updates for accountability, and make sure you're staying on track.

Proven Sales Copy
The Infamous Dropbox Swipe File
It's "infamous" because it's HUGE and hasn't stopped growing.Almost no copywriter writes from scratch.Instead, nearly every piece of copy they write starts by looking at a swipe file... and, well, swiping its structure and theme.When I say that the most successful copy is extremely formulaic, I'm not joking. Don't make this harder on yourself. It's NORMAL to use other copy to write your own copy.When you join CopyHour, you get immediate access to my Dropbox swipe file of literally thousands of proven ads.This is something you'll hold onto your entire career.

Candid Calls With Copywriters
Pro Copywriter Interviews
One of my favorite things to do is sit around a table and talk "shop" with other copywriters. Often I'll walk away from conversations like these with just one little nugget that puts some extra cash in my bank account.I want to bring that same experience to you in "podcast" format. I've interviewed a whole lot of copywriters over the years including...
  • Ben Settle
  • Ian Stanley
  • Dan Ferrari
  • Ashley Ambirge
  • Justin Goff
Join CopyHour to unlock some fun convos and learn how the pros think about, and write, sales copy.
But wait! There's more...

Exclusive Bonus Videos
Sales Copy Breakdowns
In CopyHour, you're already getting 90 lessons on how to write six and seven figure copy. In this bonus, I'll take you even deeper into the structure and persuasion principles behind some of the highest grossing sales letters and emails in history. You'll learn...
  • Why the Offer worked.
  • The Big Idea, Hooks, and Mechanisms.
  • The Headline formula and Lead type in action.
  • How the Sales Argument flows.
  • And the components of the Close.
I'll then show you how to apply what you've learned to your own, modern, copy.
Value: $348
FREE - Included with CopyHour

Exclusive Bonus Training
How Pro Copywriters Are REALLY Using AI
I'm NOT going to show you "this one prompt that spits out an endless stream of high-converting copy".Instead, I want you to think about this:Every copywriter out there who's teaching you how to use AI for copywriting... learned the principles of copywriting BEFORE they started using AI.In other words, CopyHour gives you the critical foundation you need in order to exploit the benefits of AI.So in this bonus I'm going to take you behind the scenes and show you all the places where AI can help you write copy... but from the perspective that you're NOT skipping out on learning the WHY behind the words. And you, the human, has the final say in what copy ends up on the page.
Value: $468
FREE - Included with CopyHour

Start your journey today
Enroll in CopyHour now and become a top 1% copywriter
Become a top 1% copywriter
One-time payment
  • 90 email assignments
  • 5 online training modules
  • Research Guide (Updated for Al)
  • Dropbox swipe file
  • Serious students-only community
  • Pro copywriter interviews
  • BONUS: Sales copy breakdowns
  • BONUS: How pros use Al
Get it now

CopyHour has trained some of today's best copywriters

7 months ago, when I started CopyHour, I'd made zero dollars with my copywriting. Now I've made $11k in 1 month.
Jamie LynchFreelance copywriter

CopyHour got me started as a copywriter, and frankly I still do it to this day. If you're new, do it. If you're a veteran, it's still great practice. I couldn't recommend it any more highly.
Randall PruittFreelance copywriter

After CopyHour, I started writing entire launch sequences for I Will Teach You To Be Rich. Then later, I was able to get a senior copywriting job at — and after went on to work with dozens more brands (Agora, Jumpcut and others). I don't know what would have happened had I never got access to CopyHour.
Rob AllenFreelance copywriter

Learning to write six and seven figure copy is a superpower that will pay off for the rest of your life.
Real copywriting skills unlock doors you can't imagine.First of all — you're always employable no matter the economy. Not just that, but since you're writing six and seven figure copy, you're also able to command huge paydays from business owners who are desperate for your skills.Second of all — you're not being replaced by AI any time soon. AI is great for helping you write shorter copy, but it can't do it entirely on its own — and when it comes to writing longer letters that pull in six and seven figures (or more), it's a looooong way off. This divide makes real copywriting even more valuable.Third of all — copywriting is skill #1 for running your own business successfully. You don't depend on other people to make money — you have every skill you need to build something to seven figures and beyond.Even if you've already got a career you love — being able to write great copy only enhances what you do.This is literally the most valuable skill on the planet.Learn it well, as in don't half-ass it...And it will pay off handsomely for a lifetime.CopyHour is the fastest and most effective way to learn it. Thousands of students can testify. And it is the single most lucrative investment you will make for yourself this year.I look forward to seeing you inside.

Frequently asked questions
How is the course delivered?
After you purchase CopyHour, you'll be set to start the course on the following Monday. We do this so you can start fresh on a weekday. Your first email assignment will show up on Sunday evening at around 6pm because I want you to read that email and ad or sales letter and then go to sleep. You wake up in the morning to complete the handwriting and any task that is assigned. You'll get an email each evening for 90 days.On top of the email assignments, you'll also get a login to an online portal with 5 modules of copywriting training. These modules supplement and support the email assignments.
What happens if I miss a day?
Listen, life gets in the way. We totally expect you to miss a day here and there in the 90 days. Just keep going forward if that happens — don't try to "make up" for it.But for best results, I recommend setting up your "CopyHour ritual" to be first thing in the morning, every morning.One hour immediately after waking up is surprisingly easy.And it makes this process completely routine — a habit.After 90 days, you'll be glad you built the habit.
What makes this course better than other copywriting courses?
CopyHour is the best ground zero (or complete reset) for your copywriting career because it's designed specifically to hard-wire the fundamentals in a way no other course does.Most other copywriting courses are simply focused on giving you lessons that go in one ear and out the other...But CopyHour is built around you doing exercises that reinforce those lessons — and make them muscle memory.With that said, I always recommend investing in yourself as much as possible. I've bought lots of copywriting courses over the years. And so do the best copywriters and business owners I know.So consider CopyHour the base you need — but never stop investing in yourself after that.
Do I have to handwrite the ads? Could I just type them out or even skip the handwriting portion altogether?
The entire reason this system works so well is because of the handwriting. Most courses are entirely passive — they teach you lessons that sound great, but then when you sit down to apply them, you have no idea what to actually do.By learning a lesson and then specifically handwriting copy that reinforces that lesson, your brain is forced to slow down and actually build muscle memory that internalizes what you've learned.If you skip the handwriting, your brain has no trigger to "hard-wire" those lessons and keep them around.And if you replace the handwriting with something far more passive, like typing, the effect is gone as well.Just trust the system for 90 days.The results will blow you away, I promise.
Is this course focused on "old" copy or do we study newer copy?
We study a mixture of the two. The older copy is strictly limited to letters that have generated hundreds of millions or more in revenue and are now considered "classics", where the fundamentals apply exactly the same as they do today. You'll walk out of CopyHour knowing how to write six and seven figure copy that converts today.
Is there any training on email copywriting?
Yes, we look at quite a bit of email copy. The idea of CopyHour is to give you a general foundation and to teach you the overall skill of copywriting. You can easily apply this foundational knowledge to any type of copy you might be writing -- including emails.
Does CopyHour show me how to get copywriting clients?
In my opinion, too many newbie copywriters put the cart before the horse. They're so worried about finding clients that they forget the best way to get clients in the first place is to be really freaking good at copywriting.It sounds unbelievable... but if you're actually good you'll figure out a way to make yourself known to clients.The focus of CopyHour is on learning the skill of copywriting, and embedding it deep into your brain, so you can write six and seven figure copy on demand.My goal is to get you to the point where your copy is "good enough" to get work if you'd like, in 90 days.In order to not distract from this mission... this particular course does not teach you how to get copywriting clients.However, I do have an extremely reasonably priced one-time offer available after you purchase CopyHour that you'll want to checkout if you're looking for a system and support for getting clients.
Is there a guarantee?
Yes, but NOT in the traditional sense. If you buy CopyHour it's because you're committed to your own growth.That's why there's only one way to get a refund. You must hand copy every single assignment through the first 30 days. If you hand copy every assignment and don't think it was worth what you paid, you must send us a photo of each hand copied assignment. I know there will be zero refunds because if you do the work, there is no chance you will think it wasn't worth it.We do it this way because it holds you accountable to do what you commit to. It's easier to send in a refund request than to actually do the work you know you need to do. We want YOU to succeed. This is on way we can ensure that happens.
I have more questions. Where can I ask them?
Send a message to my team at We would love to hear from you!

Change your life with CopyHour

Since completing CopyHour, way back in 2012, my life has been a near fairy-tale ever since. Where many people get stuck in business, not knowing how to bring in sales when it really counts, I’ve been able to turn on the 'money tap' any time I like.
John McIntyreFreelance copywriter

I have made 400x my original investment.
Lindsay SacksEntrepreneur

CopyHour is some of the absolute best money I've spent on copy training over the past 12 years. I recommend it all the time, and I still reference the originals today.
Elyse SavakiFreelance copywriter

Start your journey today
Enroll in CopyHour now and become a top 1% copywriter
Become a top 1% copywriter
One-time payment
  • 90 email assignments
  • 5 online training modules
  • Research Guide (Updated for Al)
  • Dropbox swipe file
  • Serious students-only community
  • Pro copywriter interviews
  • BONUS: Sales copy breakdowns
  • BONUS: How pros use Al
Get it now

Hey, I'm Derek.

I originally created CopyHour completely by accident. More than a decade ago, a business I'd been building imploded — and my partner ran off with all the money (a story for another day).So I was broke and needed a way to pay my bills fast.I turned to freelance copywriting — but needed to level up my skills and I kept hearing that the best way to learn was "the handwriting exercise". It sounded weird, but I figured what the hell, let's give it a shot.I recruited a tiny group of entrepreneurs to do it with me... and the results were unreal. I kept running those groups, the results got even crazier... and that is the CopyHour you know today.Outside of CopyHour, I've spent the last 15 years writing copy and building businesses in a variety of verticals — from organic skin care, to helping Hollywood actors get gigs, to advanced yoga workshops, and more.I'm looking forward to seeing you inside the course — and seeing how it can transform your life.Derek Johanson Creator, CopyHour

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