…But those are “famous” wealthy writers & entrepreneurs.

What happens when the just-starting-out-entrepreneur, creator, or writer uses this simple “secret”?


"I was able to triple my sales using what I learned from CopyHour."

Kevin Bates

"I used the lessons learned in CopyHour to create a landing page for my new product that converted at a 3.7%, when marketers are happy with 1%.

I made a bunch of cash and invested it in some PPC ads, creating an ad that had an astronomical 4.89% click-through rate."

John McIntyre

"I bought CopyHour not knowing what to expect.

3 weeks later I'm actually confident in my ability to write a good sales letter and sales are up 35% since I rewrote just 1 section of my current sales letter. I can't imagine what it's going to be like when I finish my 8 weeks. 

Thanks for giving me a template to follow, otherwise I'd never have done this."

Sean Ogle

"CopyHour has changed my life for the better.

In just 8 weeks I got my first paid client and more lining up at the door.

8 weeks ago I had no idea how to write 'copy' and I really didn't have a clue what 'copy' was.

Now I see this new skill massively changing my life."

Blake Sterling

This Established Writer Is Killing It

*Updated 2023: Dan Ferrari (below) is now considered one of the top copywriters alive today.

"CopyHour has been awesome for me. I am freelance copy writer and the work I have done since joining CopyHour has been killing it - selling a lot of my client's products.

The clients are obviously thrilled and 

I have had some real heavy hitters tell me my stuff is "brilliant".

I'm getting a lot of work these days. The rates I am able to charge have gone up and the amount of pitch work I am having to do has dropped substantially.

In other words, I am making more money on less time.

It's been an incredibly worthwhile investment of my time and money."

Dan Ferrari


Having complete copywriting FREEDOM sixty days from now (maybe less).

What does that mean?

  • No more pulling your hair out trying to write a sales letter or ad that converts…
  • No more failed attempts at coming up with a good selling angle…
  • No more FEAR and hesitation about what to write…

When you put this “secret” to use, you wont have to worry about all that stuff. 

You’ll know exactly what you need to write to compel your prospects to act.

You’ll realize that you don’t need a template.

That there is no one perfect script.

You’ll see that solid copywriting and salesmanship skills are already implanted deep inside your brain and that this “secret” will unlock them and guide you to copywriting freedom.

As you can see from the above testimonials the “secret” has something to do with what’s inside my creation called CopyHour…

… but before I tell you about that, I’m going to mess with you a little… but in a good way because you’ll learn a valuable copywriting lesson from it.

I’m NOT going to tell you exactly what the “secret” is just yet because I’ve opened up what’s known to us in the copywriting biz as an ‘open loop’.

An ‘open loop’ is any aspect of your sales letter or story that doesn’t tie up immediately.

You know how at the end of the show “LOST” when something crazy happened and you’d feel a deep urge to watch again the next week.

Calling this strategy that I’m about to show you a “secret”, was my way of opening a loop and getting you to read further down the page.

You want to know what the “secret” is…

And you’ll read on to find out more because…

YOU have a copywriting problem…

More correctly, we all have this problem.

Copywriting is tough. It takes effort. It takes hard mental focus.

Mostly, it takes a ton of research to figure out exactly who our ideal customer is, and how to speak to them in a way that compels them to take action.

When you sit down to write some sales copy, you get stuck.

You don’t know how to start…

You don’t know how to finish…

You start thinking you need to add more “power words”…

You wonder how to ‘frame’ the offer…

You scream that you need a template to work off of… but you can’t find one…

You start thinking about ways to “trick” your prospect… then you stop and say...

“I’m not trying to trick my potential client.”

“I have a valuable product or service. I just need to know how to express that.”

Look, writing sales copy ain’t easy. If it was, everyone would do it.

If it were as easy as 1.2.3. people wouldn’t pay me a minimum of $10,000 per copywriting assignment… or pay one of my students over $100K for re-writing about 500 words of one section of a sales page.

And here’s the vicious truth that you might be avoiding…

Copywriting = Freedom

Want to make more money than you are right now?

Learn to write good sales copy.

If you can write good copy, you will never struggle to make money.

Clients will pay you top dollar for your work.

And if/when you create your own products you wont be at the mercy of Google or penguins or algorithm updates or any other SEO stuff.

You won’t be building an empire on quicksand.

And you’ll have the unique ability to say to yourself, “Hmm, I want to make a bunch of money today.”

Then crank out a simple sales letter in a couple of hours.

And make money with it that day… and for years afterward!

Then you can move on to the next project with confidence. And the next. And the next.

This is reality for a small number of people who put in the small amount of work up-front to learn this “secret”.

I asked CopyHour members to rate, on a scale of 1 to 5, their copywriting knowledge before and after they began implementing this simple “secret”.

Look at it again — a 89% increase in copywriting knowledge…

Do you think these people are still struggling as much to create a sales page or launch a marketing campaign? CopyHour produces insane clarity in ANY marketing effort.

"After only 6 days of doing the assignments in CopyHour I sat down and cranked out my first sales letter in 2 days (while I had the flu, no less). 

That sales letter brought in $585.95 in one day, less than a week later"

"Just letting you know I am reading the emails... and I like the brilliant idea you had setting up CopyHour.

It's one of the best things I've done for my copy writing skills."

Asperger Experts

Justen Miller

The Story Of How I Unlocked This Copywriting “Secret”

I’m Derek Johanson, and I’m an addict.

I’m addicted to CopyHour and the “secret” because it has continually helped me take home a multiple six-figure income for the past decade…

(I have two main gigs at the moment: One is an ecommerce clean beauty subscription box company I run with my wife. The other is CopyHour & all our associated informational courses and products.)

Anyway, just before I created CopyHour I woke up and faced facts: the “path” to the kind of business freedom I wanted was obvious.

I desperately wanted to make more money in my business and from all of my efforts. And to do so, I desperately wanted to develop stronger copywriting skills.

And I’d known about Halbert’s “secret” for years!

I also had heard from others that it worked like magic, almost immediately. But I was one of “those people”… who knew how powerful this “secret” was, and how important it was, and how valuable it was…

And how it was one of the only things that could directly make all my marketing efforts worth 2x to 10x more than they are now, without any boosts in traffic or other changes…

But, for whatever reason, I still wasn’t just doing it!

Just like every single other struggling entrepreneur.

Probably like you if you’ve heard of this “secret” before…

So What The Heck Is This “Secret”?

Here’s the “secret” popularized by Gary Halbert:


Build a swipe file of high-converting, tested, and winning ads


Copy each of those ads in your own handwriting to “internalize” and absorb the style into your subconscious


And do it every… single… day, for a minimum of 30 days, to “program” persuasive copywriting ability into your brain (longer = better)

Maybe you’ve read this advice before. Every single copywriter and entrepreneur will tell you over and over again how it’s almost like magic, it works so well… if you actually do it.

In fact, maybe it’s old hat to you by now. “Duh… I know all this already. Tell me a new trick.”

But wait… have you ever actually DONE THIS ONE?

And I mean **really** done it…

Check out this quote from Dan Kennedy, pulled directly from his book “No BS Wealth Attraction”:

“I’m often asked by other, much less wealthy copywriters what they need to do to [make money] like I do… I tell them the advice I got from famous copywriter Gary Halbert — which I followed — about rewriting in longhand at least 500 long-running, successful direct response ads and sales letters in order to train your subconscious mind.”

And check out this interview between two prominent copywriters (emphasis mine):

Ben Settle: [talking about his early days copywriting] … just thinkin’ ahead, “I should get on second shift,” because now I had all this time at work where, yeah, I’m doin’ a job, but I’m also studying copywriting and marketing stuff and I’m writing ads. I spent a lot of time handwriting ads out back then —

Doberman Dan: I’m sorry to interrupt. You really did that?

Ben Settle: Yeah.

Doberman Dan: That’s awesome. I’m sorry. Keep goin’ ‘cause I tell

people to do that all the time, very few actually do.

Ben Settle: Yeah, what I would do is – that was a big part of my education … I would just handwrite ads out. … I mean, it’s just a real good way to get it ingrained in your head how to structure ads and that sort of thing.

Doberman Dan: Wow, I didn’t know you’d done all that, but a lot of people have been told to do that and they don’t but, yet, you did. Look at the result: You’ve been making your full-time living from this for quite a while now.

Ben Settle: … I think copying out ads is essential, but the problem is most people aren’t that into it. So unless someone’s really into it, they’re probably not gonna do it.

And here’s a quote taken from copywriter Ted Nicholas’s “87 Marketing Secrets Of The Written Word”:

Below is an email an 8-figure ‘underground’ copywriter wrote to a marketing mastermind I belong to. He was describing how to get better at sales copy:

… And the really cool part, even famous authors (not just copywriters) talk about the benefits of copying great writing.

Dan writes:

He copied successful people who had done exactly what it is he wanted to do. Donald said that he didn’t learn to write during his college education (go figure), instead he started typing out— verbatim— his favorite stories from authors like Hemmingway, Flannery O’conner, and others. Who says we don’t have the opportunity to learn directly from the best and brightest? He did this for a few years. 

… And these authors might have even improved their learning if they’d have written books out by hand. Here’s a recent news headline:

“Mediocrity Rules The Marketplace”

Most people won’t ever put in the time to become better at what they do. They settle for mediocre ability, and mediocre results.

“Mediocrity rules the marketplace.”

The rare 1% who do put in the time, even if it’s just a little bit, absolutely clean up… almost effortlessly.

When you actually sit down and do this exercise… it’s deceivingly hard.

I mean, it’s simple to do in theory. But in practice… not so much.

It’s a lot like going to the gym.

In theory it’s a great idea. But when it’s time to lace up your sneakers and head out… well, your mind will find any reason not to do it.

But if you’ve got something to keep you accountable to it… you’ll go. Every day. (And be extremely grateful you did after only a few short weeks!)

CopyHour’s VERY Simple Method…

What I’ve done is taken the handwriting “secret” and created a legitimate training system AND accountability system for you to get these exercises done.

I have a VERY simple method… one that doesn’t give you the option of “giving up” and screwing yourself over… and if you’re really serious about this, I’m going to let you in in a second.

The way it works is simple.

Every single week day you’ll receive an email with a full copy of a TESTED, PROVEN, WINNING ad to write out by hand.

Alongside the handwriting, you’ll also get a copywriting lesson teaching you how to apply what you’re learning to your own writing.

Your job is to simply set aside 30 minutes to an hour (I recommend first thing in the morning, immediately after getting up) and do it.

And as an added accountability tool, you can head over to

the community to check-in and discuss the copy with others. 

 Talk about the structure, why it worked, and how to use it to

make money with your copy.

What’s the point of doing this?

Well, when you see that lots of other people have also done the exercises, it creates accountability.

You feel committed to actually doing the exercises, rather than allowing yourself to slack off.

Simple, but very powerful.

If you miss a day, it’s no big deal.

Seriously, things happen.

If you can do the exercises 5 days a week, that’s awesome. If you can only do them 1 day a week, that’s fine too.

You will get out of this as much as you choose to put in.

Introducing: CopyHour

CopyHour is a unique training course delivered online and via daily emails.

You will learn everything you’ll need to know about writing killer copy that converts. I’ll show you how to write sales copy step-by-step, beginning-to-end.

Using a combination of training lessons, accountability, and a little bit of handwriting I’ll help you re-wire your brain for copywriting success.

After taking this course,

you will be able to write copy for any sales piece you need:

  • Sales pages
  • Email marketing
  • Video sales letters
  • Banner ads
  • Facebook ads
  • Blogs
  • Content marketing

Here’s Exactly What You’ll Find Inside CopyHour:

CopyHour includes access to 2 things:





Daily email assignments & sales copy to study

Online copywriting training modules and bonus materials

Accountability Forum. Cohort Calls*.  (*Membership level).


Learn: How to gather all the information you’ll need to write sales copy (Updated in 2023 for AI & ChatGPT developments)

Study & handwrite: Famous ads

Module 1: Research


Learn: How to uncover features & benefits 

(Plus, bullets)

Study & handwrite: Offers

Module 2: The Offer


Learn: How to write compelling headlines (and hooks)

Study & handwrite: Headlines

Module 3: Headlines & Leads


Learn: How to start a sales message

Study & handwrite: The 8 lead types

Module 3: Headlines & Leads


Learn: How to write the “middle” or meat of a 

sales message

Study & handwrite: Sales Arguments

Module 4: Sales Arguments


Learn: Positioning, Sales Tactics, How to get the sale

Study & handwrite: Closing Arguments

Module 5: The Close

How CopyHour Works

1 Email Assignment Per Day

Your email assignment will be delivered to your inbox at 6pm the night before


All letters on proven winners

(ie. they made a ton of $)

Some older, some newer
They all hold valuable lessons.

Proven Sales Letter Swipes


Each email assignment has copywriting lessons and videos teaching you how to write your own copy.

Copywriting Training


Interact & get feedback through the community.

*Membership level gets 6 Cohort Calls each month. 

Plus, spending money is a powerful accountability tool.



Will CopyHour Work For You?

I want to be crystal clear on something: CopyHour is unlike any other course you’ve ever taken.

It is not only a training system, it’s also an accountability system. We deliver the course through what I call a “dispersed learning system”.

Think about all the books you’ve purchased but never read.

All the courses you’ve started but never finished.

When you get a shotgun of information all at once, it’s too much. 

You get overwhelmed.

You want to block out time to complete the course materials but something always seems to pop up. 

The fires you need to put out are too great and you never follow through.

Because I deliver this course through email, I’m able to see how far people get into the materials by tracking open rates. At the end of the course, a full 80% of students are still opening and consuming the content.

How many courses can say that they have a completion rate of 80%? Not many.

I’m not only providing you with training that will take your copywriting to the next level… I’m also providing a system that will FORCE you to follow through.

That said, I do not want to waste your time 

so please carefully read the following:

CopyHour Is Not Right For You If:

You are looking only for shortcuts and fill-in-the-blank templates. I do provide structures, frameworks, and templates within CopyHour. However, you’re not a good fit for this course if you just want to play copywriting Mad Libs and never think for yourself.

You don’t believe studying history in any way shape or form can help you in the present. I focus mainly on modern-day sales messages. However, we do look at older ads from time to time. If the ad is older, I tell you exactly how to apply what you’ll learn to today’s marketing & copywriting world. It’s like studying history or reading a biography. The same themes pop up over and over again. Old campaigns hold a treasure trove of useful information and ideas that can be used today.

As an example, did you know that Dos Equis “Most Interesting Man in the World” concept was almost entirely ripped from an old David Ogilvy ad for the “Man in the Hathaway Shirt”?

You think handwriting is a waste of time. While you’ll still get tons of value out of CopyHour if you don’t hand copy, it’s an exercise I’d (obviously) recommend. No, I don’t think you should hand copy until the end of the time but at least for first few weeks of the course I need you to be open and willing to give it a shot.

CopyHour Is RIGHT For You If:

You’re eager to learn about sales copywriting and have an open mind. You’d like to learn from someone who’s had a hand in shaping the minds of today’s greatest copywriters. (Dan Ferarri, Ian Stanley, Ning Li, Austin Lee, Dan Meredith).

You’re a business owner or freelancer who wants to get started and you know learning sales copy is an invaluable skill that could means millions of dollars in sales.

I've also taught copy to incredible entrepreneurs like Sam Parr and Taylor Welch.

You can set aside a few minutes each day to work on a skill that will carry with you for a lifetime.

You are willing to actively participate. You need to be willing to write your OWN copy and not just handwrite. Handwriting aids the learning process and is like a football player studying film. Writing your own copy is like practice. (Publishing your own copy is like playing the actual game and in this analogy I’m like your football coach!)

CopyHour can be a challenging course however, students who follow along and do the work, typically see amazing results in their confidence & income. If you’re curious as to whether or not my system works, just take a look at the testimonials above & down below.

"When I heard about CopyHour, I knew it offered a ridiculously great offer: 

spend one hour a day working on Copy Hour exercises and your copywriting skills will skyrocket.

I had read a couple of books on copywriting, and I would say I knew more about copywriting more than the average person, but I didn’t know what it’s like to write 

a great ad. I’m still far from being able to write great ads that would make me 

a millionaire, but now I have more intuitive understanding of how great ads 

work–my hand knows how.

It’s been only a month and a bit since I started CopyHour, and I’m surprised by how much I learned. Using my new skills, I was able to spot what was missing from my friend’s sales page, and also I managed to write my first copy for another friend’s project. What’s more exciting is that this knowledge is expanding everyday thanks to CopyHour.

If I can do this much after one month, what will I be able to do in one year? 

I truly wish I had known about CopyHour earlier!"


How Much Does It Cost 

To Become An Incredible Copywriter?

CopyHour is a very unique system – there’s really nothing like it on the market.

I will say that my good buddy Clay (who you’ll see below) spent over $3,000 for training & coaching materials from a big name copywriter (who also appears on this page).

Clay told me that he learned a lot with that $3,000 training but in the end it was fairly disappointing. He felt that CopyHour was much more valuable and at a better price.

Before I tell you how much CopyHour is, let me total up the value of all the components you’re getting.

Over next several weeks (which will be the best of your life because you’ll become an INSANE copywriter) you’ll get about 90 lessons.

Each lesson takes me a couple hours to put together. At the moment, I value my time in these matters at about $1500/hr. That’s a $135,000 value 🙂

You could say that the community is priceless because you’ll also get to interact with other CopyHour members…

And now the proven sales letter swipes. You’ll have access to hundreds of them. Some of these sales letters are hard to find… but let’s talk about the value of these swipes.

If you look at how much money these sales letters and ads pulled in for various people and companies, you’re looking into the BILLIONS. That’s not an exaggeration.

Let’s just say they’re worth 1 million for simplicity sake though.

So, $135,500 + 10 cents + 1 million = $1,135,000.10

The total value of CopyHour is $1,135,000.10 but you’ll be able to join today only for well under that!

But seriously... wouldn’t you agree, that paying $3,000 to become a master salesman and copywriter… to literally change the way you think and structure the way you speak, write and present offers, would be an absolute game-changer for you… and be worth every single penny?

If you use just one snippet of knowledge from doing these exercises you’ll make huge multiples of your money back.

But I’m not going to charge you $3,000. I’d be justified in charging that much and most dedicated entrepreneurs would hand that amount to me without batting an eyelash. Especially considering how much a good copywriter is worth… and how much money they demand to write a converting sales letter.

And obviously, the higher amount you pay, the more committed you’ll be squeezing the most value out of your time with CopyHour.

But I want CopyHour to be accessible to every entrepreneur, consultant, & freelancer who wants it.

That’s why you can join right now for just a few bucks per day.

Hold Yourself Accountable With CopyHour's Non-Traditional Money-Back Guarantee…

With all that covered... I want talk about our money-back guarantee.

We don't have one.

At least not in the traditional sense.

If you buy CopyHour it's because you're committed to your own growth.

That's why there's only one way to get a refund for CopyHour. You must hand copy every single assignment. If you hand copy every assignment and don’t think it was worth what you paid, you must send us a photo of each hand copied assignment.

I know there will be zero refunds because if you do the work, there is no chance you will think it wasn’t worth it.

We do it this way because it holds you accountable to do what you commit to. It’s easier to send in a refund request than actually do the work you know you need to do. We want YOU to succeed. This is one way we can ensure that happens.

Can You Trust Me?

Look at this interaction on Twitter. The first guy is asking about CopyHour and thinks it might be a scam. Then Rob responds that CopyHour is recommended by John whose testimonial you saw at the top of the page:

And then John responded with this:

And Marcus ended up joining.

Do you understand the value of these exercises?

I know that some people don’t care about becoming a bad-ass copywriter.

They don’t care about having the ability to pump out a short sales message in a few hours that could make them hundreds of thousands of dollars.

And they don’t care about having the ability to do that over, and over, and over again.

They don’t “get it”.

But if you’re one of the rare **SMART** entrepreneurs who understands the huge, huge, HUGE value that being a top-tier marketing mind will have on your business (95% of people on this page now don’t get this)… or you understand that even a 10% improvement in your copywriting ability now will turn into an exponentially BIGGER improvement in your income levels…

Then this is a complete no-brainer.

Here’s an email friend & entrepreneur Clay Rogers sent to me:

You also need to understand the value of the simple act of paying for something.

Money acts as a “people filter” and a psychological commitment mechanism.

It raises the quality of the community, and your commitment to actually performing these exercises which will make you exponentially more money back.

If you want to join our club of hustlers, you need to PAY… AND TAKE ACTION.

"I've always known how important it is to write out copy by hand, but I could never pull myself together to actually do it. I'd spend a few hours writing out one piece of copy then give up. 

CopyHour changed that by giving me an accountability system that works

and makes it as simple and brainless as possible to do the exercises every day.

The results it's had on my conversions has been incredible, and I would have never gotten them without CopyHour helps me out. 

Seriously, thank you for this."

Clay Rogers

The next CopyHour group cohort starts January in 2024.

Now It’s Time To Get Off The Fence…

This is the part of the sales letter where I tell you have a decision to make and try to get you “off the fence” and into a buying decision.

Here’s an unsolicited comment in a forum full of budding entrepreneurs:

Here are more happy CopyHour clients:

“CopyHour rocks, it’s convenient, loaded with great content and has sharpened the hell out of my Copywriting Chops. My clients dig my improved skills also.”


“CopyHour opened my eyes to true, well-done copywriting. Each example taught me a lesson in how to write, the art of persuasion, what works and what doesn’t. Who knew copying ads by hand would be so beneficial? Totally recommended for anyone who wants to sharpen their writing skills.”

Mary Kate Feeney

"By far the best site I’ve ever joined. The exercises have not only improved my copywriting, it has also improved every other type of writing I do.

CopyHour has also giving me the drive and motivation to improve my writing day after day."

Jon Bishop

"This program is truly phenomenal. I come from having recently graduated from a top tier university with a degree in Political Science. Four years and $200,000 of debt later, I have ZERO marketable skills that can actually help me make money.

I’ve learned more marketable skills in one month of CopyHour then I did in four years of University. Derek, you kick ass."

Udae S.

"The CopyHour method is a great way to actually get some “hands on” practice … a way to study the best sales letters by actually writing them out and cutting your left and right brain loose (together) so that you actually absorb the methodology and science behind them.

I highly recommend CopyHour to anyone thinking about entering this field, or is already in it and desires to perfect their practice."

Ken Fitzhugh

Join us now, or don’t. It’s your career on the line.

I recommend it. You do it. You feel better. You live a happy & wealthy life.


– Derek “Your Copywriting M.D.” Johanson

See that picture above? That’s me (right) with Sean Ogle (left) and Clay Rogers (center). We’re at Hotel Ambos Mundos in Havana, Cuba. In this hotel, Ernest Hemingway began “For Whom The Bell Tolls” — a book worth copying.

It’s fitting that we smoked cigars in the hotel where a legendary book was first started…

Why? Because both of those guys pictured with me there are CopyHour members. And both have made some damn good money with their copywriting skills.

And you know what?

We’re just getting started.

P.S. CopyHour’s entrance fee is almost definitely a tax deductible business expense (ask your tax advisor).

P.P.S. Your copywriting & marketing knowledge should at minimum double by going through CopyHour, guaranteed, or your money back (with proof of course completion).

(If you leave this page and go back to wasting your time trolling Instagram, you’ll FOREVER regret it… and you’ll miss out on ALL the experiences that money can buy. Take massive action & join us now.)

The next CopyHour group cohort starts January in 2024.

Frequently Asked Questions

Question: “Derek, can you tell me EXACTLY what I get when I join CopyHour?”

You skimmed the sales letter my friend, didn’t you? But that’s okay, I still love you.

Here’s how CopyHour works:

Right when you join you’ll create a login for the CopyHour members area. You’ll have access to ALL the bonus training materials.

The course will start on the following Monday when Module 1 will be released. The training modules are released every week.

Alongside the training modules, you’ll receive 90 days of assignments via email. These assignments include training and example copy. We’ll look at some older sales letters but mostly modern day sales pages, VSL’s, and email sequences that are converting.

CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure.

I’ll send you an assignment at 6pm-9pm your local time, Sunday-Thursday night. Friday will have a bonus assignment for Saturday. And Saturday night’s assignment will be to take Sunday completely off.

You’ll read the copy, then go to sleep.

First thing in the morning, if you can swing it, you’ll wake up, read the training lesson, and hand copy the ad or sales letter (most hand copying assignments are short).

Then, you’ll go to the community (aka the forum), check-in and discuss the ad with others.

When you join the "Membership" level, you'll also get live feedback on any copy you want to submit and you can ask Derek any questions you might have.

Question: “Is it mostly just handwriting?”


Again, CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure.

I break out the most important elements of a sales messages to focus on — Headlines, Leads, Sales Arguments, Offers, and Closes.

I also go deep on prospect Awareness Levels and other Advanced copywriting strategies and tactics.

Using the structures I’ve developed, you really won’t have any excuse for NOT being able to write a successful ad, sales letter, email series, content marketing piece or any other sales message in 3 months time.

Simply follow the structure, and you’ll be ahead of 95% of people writing copy out there.

  • You’ll know exactly how to START a sales page, VSL, or homepage.
  • What to say in the ad leading to your sales letter.
  • What type of headline to write.
  • How to structure the “middle” portion of your letter.
  • What to include in your offer…
  • And how to close the letter with logical and emotional arguments.

On top of this structure I also have a FULL RESEARCH PROCESS. I’ll show you, from start to finish, how to gather the information you need to write a persuasive message.

Question: “So what that makes CopyHour the best copywriting training course on the planet?”

I’m glad you asked. 🙂

Handwriting + Curation + Group Accountability + Training

Tell me another product out there that’s making writing sales copy so easy, simple, and clear. You can’t.

And that’s why companies are sending their marketing and copywriting team members to CopyHour to get up-to-speed fast.

Automatic — the billion dollar company that started a little thing called “WordPress” — sent over 3 members of their team to CopyHour last year.

I just want you to imagine for a second what it’ll be like to write sales copy that converts. What will that mean for you and your business? That’s what I’m ultimately delivering with CopyHour.

“I can’t join right now, will CopyHour open again soon?”

Prepare yourself for a statement that will sound like hypey marketing speak!

Each year and I tweak the launch model for CopyHour — especially when I find something that I think will help the most amount of customers.

This course & community are constantly evolving – and the price has steadily been rising. 

Listen, I’ve made the majority of my best money decisions quickly — especially when there’s high upside and low risk.

Ask anybody in the marketing business if CopyHour is worth the investment? Literally ask anyone… they’ll tell you it is.

That’s your upside: “What if Derek’s not lying about this handwriting exercise & the value of CopyHour?” What if Dan Ferrari, Dan Meredith, Ramit Sethi, Sean Ogle, Ian Stanley, Ryan Levesque, Mike Hrostki, and Lindsay Sacks aren’t lying?

And your downside… if they are lying? You can get a refund. That’s as close to zero risk as anything you’ll find in life right there.

The next CopyHour group cohort starts January in 2024.

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Contact my assistant Claire: support [at] copyhour [dot] com. Disclaimer: The income statements on this website are not intended to represent or guarantee that everyone will achieve the same results. Most people wont do these exercises and/or make any money.