CopyHour Sales Page

"CopyHour has been awesome for me. I am freelance copy writer and the work I have done since joining CopyHour has been killing it - selling a lot of my client's products.

The clients are obviously thrilled and

I have had some real heavy hitters tell me my stuff is "brilliant".

I'm getting a lot of work these days. The rates I am able to charge have gone up and the amount of pitch work I am having to do has dropped substantially.

In other words, I am making more money on less time.

It's been an incredibly worthwhile investment of my time and money."

Having complete copywriting FREEDOM sixty days from now (maybe less).

What does that mean?

No more pulling your hair out trying to write a sales letter or ad that converts…

No more failed attempts at coming up with a good selling angle…

No more FEAR and hesitation about what to write…

When you put this “secret” to use, you wont have to worry about all that stuff.

You’ll know exactly what you need to write to compel your prospects to act.

You’ll realize that you don’t need a template.

That there is no one perfect script.

You’ll see that solid copywriting and salesmanship skills are already implanted deep inside your brain and that this “secret” will unlock them and guide you to copywriting freedom.

As you can see from the above testimonials the “secret” has something to do with what’s inside my creation called CopyHour…

… but before I tell you about that, I’m going to mess with you a little… but in a good way because you’ll learn a valuable copywriting lesson from it.

I’m NOT going to tell you exactly what the “secret” is just yet because I’ve opened up what’s known to us in the copywriting biz as an ‘open loop’.

An ‘open loop’ is any aspect of your sales letter or story that doesn’t tie up immediately.

You know how at the end of the show “LOST” when something crazy happened and you’d feel a deep urge to watch again the next week.

Calling this strategy that I’m about to show you a “secret”, was my way of opening a loop and getting you to read further down the page.

You want to know what the “secret” is…

And you’ll read on to find out more because…

More correctly, we all have this problem.

Copywriting is tough. It takes effort. It takes hard mental focus.

Mostly, it takes a ton of research to figure out exactly who our ideal customer is, and how to speak to them in a way that compels them to take action.

When you sit down to write some sales copy, you get stuck.

You don’t know how to start…

You don’t know how to finish…

You start thinking you need to add more “power words”…

You wonder how to ‘frame’ the offer…

You scream that you need a template to work off of… but you can’t find one…

You start thinking about ways to “trick” your prospect… then you stop and say...

Want to make more money than you are right now?

Learn to write good sales copy.

If you can write good copy, you will never struggle to make money.

Clients will pay you top dollar for your work.

And if/when you create your own products you wont be at the mercy of Google or penguins or algorithm updates or any other SEO stuff.

You won’t be building an empire on quicksand.

And you’ll have the unique ability to say to yourself, “Hmm, I want to make a bunch of money today.”

Then crank out a simple sales letter in a couple of hours.

And make money with it that day… and for years afterward!

Then you can move on to the next project with confidence. And the next. And the next.

This is reality for a small number of people who put in the small amount of work up-front to learn this “secret”.

I asked CopyHour members to rate, on a scale of 1 to 5, their copywriting knowledge before and after they began implementing this simple “secret”.

I’m Derek Johanson, and I’m an addict.

I’m addicted to CopyHour and the “secret” because it has continually helped me take home a multiple six-figure income for the past decade…

(I have two main gigs at the moment: One is an ecommerce clean beauty subscription box company I run with my wife. The other is CopyHour & all our associated informational courses and products.)

Anyway, just before I created CopyHour I woke up and faced facts: the “path” to the kind of business freedom I wanted was obvious.

I desperately wanted to make more money in my business and from all of my efforts. And to do so, I desperately wanted to develop stronger copywriting skills.

And I’d known about Halbert’s “secret” for years!

I also had heard from others that it worked like magic, almost immediately. But I was one of “those people”… who knew how powerful this “secret” was, and how important it was, and how valuable it was…

And how it was one of the only things that could directly make all my marketing efforts worth 2x to 10x more than they are now, without any boosts in traffic or other changes…

But, for whatever reason, I still wasn’t just doing it!

Just like every single other struggling entrepreneur.

Probably like you if you’ve heard of this “secret” before…

people to do that all the time, very few actually do.

Ben Settle: Yeah, what I would do is – that was a big part of my education … I would just handwrite ads out. … I mean, it’s just a real good way to get it ingrained in your head how to structure ads and that sort of thing.

Doberman Dan: Wow, I didn’t know you’d done all that, but a lot of people have been told to do that and they don’t but, yet, you did. Look at the result: You’ve been making your full-time living from this for quite a while now.

Ben Settle: … I think copying out ads is essential, but the problem is most people aren’t that into it. So unless someone’s really into it, they’re probably not gonna do it.

Most people won’t ever put in the time to become better at what they do. They settle for mediocre ability, and mediocre results.

“Mediocrity rules the marketplace.”

The rare 1% who do put in the time, even if it’s just a little bit, absolutely clean up… almost effortlessly.

When you actually sit down and do this exercise… it’s deceivingly hard.

I mean, it’s simple to do in theory. But in practice… not so much.

It’s a lot like going to the gym.

In theory it’s a great idea. But when it’s time to lace up your sneakers and head out… well, your mind will find any reason not to do it.

But if you’ve got something to keep you accountable to it… you’ll go. Every day. (And be extremely grateful you did after only a few short weeks!)

What I’ve done is taken the handwriting “secret” and created a legitimate training system AND accountability system for you to get these exercises done.

I have a VERY simple method… one that doesn’t give you the option of “giving up” and screwing yourself over… and if you’re really serious about this, I’m going to let you in in a second.

The way it works is simple.

Every single week day you’ll receive an email with a full copy of a TESTED, PROVEN, WINNING ad to write out by hand.

Alongside the handwriting, you’ll also get a copywriting lesson teaching you how to apply what you’re learning to your own writing.

Your job is to simply set aside 30 minutes to an hour (I recommend first thing in the morning, immediately after getting up) and do it.

And as an added accountability tool, you can head over to

the community to check-in and discuss the copy with others.

Talk about the structure, why it worked, and how to use it to

make money with your copy.

What’s the point of doing this?

Well, when you see that lots of other people have also done the exercises, it creates accountability.

You feel committed to actually doing the exercises, rather than allowing yourself to slack off.

Simple, but very powerful.

If you miss a day, it’s no big deal.

Seriously, things happen.

If you can do the exercises 5 days a week, that’s awesome. If you can only do them 1 day a week, that’s fine too.

You will get out of this as much as you choose to put in.

I want to be crystal clear on something: CopyHour is unlike any other course you’ve ever taken.

It is not only a training system, it’s also an accountability system. We deliver the course through what I call a “dispersed learning system”.

Think about all the books you’ve purchased but never read.

All the courses you’ve started but never finished.

When you get a shotgun of information all at once, it’s too much.

You get overwhelmed.

You want to block out time to complete the course materials but something always seems to pop up.

The fires you need to put out are too great and you never follow through.

Because I deliver this course through email, I’m able to see how far people get into the materials by tracking open rates. At the end of the course, a full 80% of students are still opening and consuming the content.

How many courses can say that they have a completion rate of 80%? Not many.

I’m not only providing you with training that will take your copywriting to the next level… I’m also providing a system that will FORCE you to follow through.

You are looking only for shortcuts and fill-in-the-blank templates. I do provide structures, frameworks, and templates within CopyHour. However, you’re not a good fit for this course if you just want to play copywriting Mad Libs and never think for yourself.

You don’t believe studying history in any way shape or form can help you in the present. I focus mainly on modern-day sales messages. However, we do look at older ads from time to time. If the ad is older, I tell you exactly how to apply what you’ll learn to today’s marketing & copywriting world. It’s like studying history or reading a biography. The same themes pop up over and over again. Old campaigns hold a treasure trove of useful information and ideas that can be used today.

As an example, did you know that Dos Equis “Most Interesting Man in the World” concept was almost entirely ripped from an old David Ogilvy ad for the “Man in the Hathaway Shirt”?

You think handwriting is a waste of time. While you’ll still get tons of value out of CopyHour if you don’t hand copy, it’s an exercise I’d (obviously) recommend. No, I don’t think you should hand copy until the end of the time but at least for first few weeks of the course I need you to be open and willing to give it a shot.

You’re eager to learn about sales copywriting and have an open mind. You’d like to learn from someone who’s had a hand in shaping the minds of today’s greatest copywriters. (Dan Ferarri, Ian Stanley, Ning Li, Austin Lee, Dan Meredith).

You’re a business owner or freelancer who wants to get started and you know learning sales copy is an invaluable skill that could means millions of dollars in sales.

I've also taught copy to incredible entrepreneurs like Sam Parr and Taylor Welch.

You can set aside a few minutes each day to work on a skill that will carry with you for a lifetime.

You are willing to actively participate. You need to be willing to write your OWN copy and not just handwrite. Handwriting aids the learning process and is like a football player studying film. Writing your own copy is like practice. (Publishing your own copy is like playing the actual game and in this analogy I’m like your football coach!)

CopyHour can be a challenging course however, students who follow along and do the work, typically see amazing results in their confidence & income. If you’re curious as to whether or not my system works, just take a look at the testimonials above & down below.

"When I heard about CopyHour, I knew it offered a ridiculously great offer:

spend one hour a day working on Copy Hour exercises and your copywriting skills will skyrocket.

I had read a couple of books on copywriting, and I would say I knew more about copywriting more than the average person, but I didn’t know what it’s like to write

a great ad. I’m still far from being able to write great ads that would make me

a millionaire, but now I have more intuitive understanding of how great ads

work–my hand knows how.

It’s been only a month and a bit since I started CopyHour, and I’m surprised by how much I learned. Using my new skills, I was able to spot what was missing from my friend’s sales page, and also I managed to write my first copy for another friend’s project. What’s more exciting is that this knowledge is expanding everyday thanks to CopyHour.

If I can do this much after one month, what will I be able to do in one year?

I truly wish I had known about CopyHour earlier!"

CopyHour is a very unique system – there’s really nothing like it on the market.

I will say that my good buddy Clay (who you’ll see below) spent over $3,000 for training & coaching materials from a big name copywriter (who also appears on this page).

Clay told me that he learned a lot with that $3,000 training but in the end it was fairly disappointing. He felt that CopyHour was much more valuable and at a better price.

Before I tell you how much CopyHour is, let me total up the value of all the components you’re getting.

Over next several weeks (which will be the best of your life because you’ll become an INSANE copywriter) you’ll get about 90 lessons.

Each lesson takes me a couple hours to put together. At the moment, I value my time in these matters at about $1500/hr. That’s a $135,000 value 🙂

You could say that the community is priceless because you’ll also get to interact with other CopyHour members…

And now the proven sales letter swipes. You’ll have access to hundreds of them. Some of these sales letters are hard to find… but let’s talk about the value of these swipes.

If you look at how much money these sales letters and ads pulled in for various people and companies, you’re looking into the BILLIONS. That’s not an exaggeration.

Let’s just say they’re worth 1 million for simplicity sake though.

So, $135,500 + 10 cents + 1 million = $1,135,000.10

The total value of CopyHour is $1,135,000.10 but you’ll be able to join today only for well under that!

But seriously... wouldn’t you agree, that paying $3,000 to become a master salesman and copywriter… to literally change the way you think and structure the way you speak, write and present offers, would be an absolute game-changer for you… and be worth every single penny?

If you use just one snippet of knowledge from doing these exercises you’ll make huge multiples of your money back.

But I’m not going to charge you $3,000. I’d be justified in charging that much and most dedicated entrepreneurs would hand that amount to me without batting an eyelash. Especially considering how much a good copywriter is worth… and how much money they demand to write a converting sales letter.

And obviously, the higher amount you pay, the more committed you’ll be squeezing the most value out of your time with CopyHour.

But I want CopyHour to be accessible to every entrepreneur, consultant, & freelancer who wants it.

That’s why you can join right now for just a few bucks per day.

With all that covered... I want talk about our money-back guarantee.

We don't have one.

At least not in the traditional sense.

If you buy CopyHour it's because you're committed to your own growth.

That's why there's only one way to get a refund for CopyHour. You must hand copy every single assignment. If you hand copy every assignment and don’t think it was worth what you paid, you must send us a photo of each hand copied assignment.

I know there will be zero refunds because if you do the work, there is no chance you will think it wasn’t worth it.

We do it this way because it holds you accountable to do what you commit to. It’s easier to send in a refund request than actually do the work you know you need to do. We want YOU to succeed. This is one way we can ensure that happens.

I know that some people don’t care about becoming a bad-ass copywriter.

They don’t care about having the ability to pump out a short sales message in a few hours that could make them hundreds of thousands of dollars.

And they don’t care about having the ability to do that over, and over, and over again.

They don’t “get it”.

But if you’re one of the rare **SMART** entrepreneurs who understands the huge, huge, HUGE value that being a top-tier marketing mind will have on your business (95% of people on this page now don’t get this)… or you understand that even a 10% improvement in your copywriting ability now will turn into an exponentially BIGGER improvement in your income levels…

Then this is a complete no-brainer.

Here’s an email friend & entrepreneur Clay Rogers sent to me:

You also need to understand the value of the simple act of paying for something.

Money acts as a “people filter” and a psychological commitment mechanism.

It raises the quality of the community, and your commitment to actually performing these exercises which will make you exponentially more money back.

If you want to join our club of hustlers, you need to PAY… AND TAKE ACTION.

"I've always known how important it is to write out copy by hand, but I could never pull myself together to actually do it. I'd spend a few hours writing out one piece of copy then give up.

CopyHour changed that by giving me an accountability system that works

and makes it as simple and brainless as possible to do the exercises every day.

The results it's had on my conversions has been incredible, and I would have never gotten them without CopyHour helps me out.

Seriously, thank you for this."

See that picture above? That’s me (right) with Sean Ogle (left) and Clay Rogers (center). We’re at Hotel Ambos Mundos in Havana, Cuba. In this hotel, Ernest Hemingway began “For Whom The Bell Tolls” — a book worth copying.

It’s fitting that we smoked cigars in the hotel where a legendary book was first started…

Why? Because both of those guys pictured with me there are CopyHour members. And both have made some damn good money with their copywriting skills.

And you know what?

We’re just getting started.

P.S. CopyHour’s entrance fee is almost definitely a tax deductible business expense (ask your tax advisor).

P.P.S. Your copywriting & marketing knowledge should at minimum double by going through CopyHour, guaranteed, or your money back (with proof of course completion).

(If you leave this page and go back to wasting your time trolling Instagram, you’ll FOREVER regret it… and you’ll miss out on ALL the experiences that money can buy. Take massive action & join us now.)

Question: “Derek, can you tell me EXACTLY what I get when I join CopyHour?”

You skimmed the sales letter my friend, didn’t you? But that’s okay, I still love you.

Here’s how CopyHour works:

Right when you join you’ll create a login for the CopyHour members area. You’ll have access to ALL the bonus training materials.

The course will start on the following Monday when Module 1 will be released. The training modules are released every week.

Alongside the training modules, you’ll receive 90 days of assignments via email. These assignments include training and example copy. We’ll look at some older sales letters but mostly modern day sales pages, VSL’s, and email sequences that are converting.

CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure.

I’ll send you an assignment at 6pm-9pm your local time, Sunday-Thursday night. Friday will have a bonus assignment for Saturday. And Saturday night’s assignment will be to take Sunday completely off.

You’ll read the copy, then go to sleep.

First thing in the morning, if you can swing it, you’ll wake up, read the training lesson, and hand copy the ad or sales letter (most hand copying assignments are short).

Then, you’ll go to the community (aka the forum), check-in and discuss the ad with others.

When you join the "Membership" level, you'll also get live feedback on any copy you want to submit and you can ask Derek any questions you might have.

Question: “Is it mostly just handwriting?”

Nope!

Again, CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure.

I break out the most important elements of a sales messages to focus on — Headlines, Leads, Sales Arguments, Offers, and Closes.

I also go deep on prospect Awareness Levels and other Advanced copywriting strategies and tactics.

Using the structures I’ve developed, you really won’t have any excuse for NOT being able to write a successful ad, sales letter, email series, content marketing piece or any other sales message in 3 months time.

Simply follow the structure, and you’ll be ahead of 95% of people writing copy out there.

You’ll know exactly how to START a sales page, VSL, or homepage.

What to say in the ad leading to your sales letter.

What type of headline to write.

How to structure the “middle” portion of your letter.

What to include in your offer…

And how to close the letter with logical and emotional arguments.

On top of this structure I also have a FULL RESEARCH PROCESS. I’ll show you, from start to finish, how to gather the information you need to write a persuasive message.

Question: “So what that makes CopyHour the best copywriting training course on the planet?”

I’m glad you asked. 🙂

Handwriting + Curation + Group Accountability + Training

Tell me another product out there that’s making writing sales copy so easy, simple, and clear. You can’t.

And that’s why companies are sending their marketing and copywriting team members to CopyHour to get up-to-speed fast.

Automatic — the billion dollar company that started a little thing called “WordPress” — sent over 3 members of their team to CopyHour last year.

I just want you to imagine for a second what it’ll be like to write sales copy that converts. What will that mean for you and your business? That’s what I’m ultimately delivering with CopyHour.

“I can’t join right now, will CopyHour open again soon?”

Prepare yourself for a statement that will sound like hypey marketing speak!

Each year and I tweak the launch model for CopyHour — especially when I find something that I think will help the most amount of customers.

This course & community are constantly evolving – and the price has steadily been rising.

Listen, I’ve made the majority of my best money decisions quickly — especially when there’s high upside and low risk.

Ask anybody in the marketing business if CopyHour is worth the investment? Literally ask anyone… they’ll tell you it is.

That’s your upside: “What if Derek’s not lying about this handwriting exercise & the value of CopyHour?” What if Dan Ferrari, Dan Meredith, Ramit Sethi, Sean Ogle, Ian Stanley, Ryan Levesque, Mike Hrostki, and Lindsay Sacks aren’t lying?

And your downside… if they are lying? You can get a refund. That’s as close to zero risk as anything you’ll find in life right there.

The "SECRET"

Kevin Bates

Dan Ferrari

Imagine...

YOU have a copywriting problem…

Copywriting = Freedom

The Story Of How I Unlocked This Copywriting “Secret”

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3.

Introducing: CopyHour

Here’s Exactly What You’ll Find Inside CopyHour:

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Module 1: Research

Module 2: The Offer

Module 3: Headlines & Leads

Module 3: Headlines & Leads

Module 4: Sales Arguments

Module 5: The Close

1 Email Assignment Per Day

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Proven Sales Letter Swipes

2

Copywriting Training

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4

Accountability

Anonymous

Clay Rogers

The next CopyHour group cohort starts January in 2024.

Garri

Mary Kate Feeney

Jon Bishop

Udae S.

Ken Fitzhugh

The next CopyHour group cohort starts January in 2024.

Frequently Asked Questions

The next CopyHour group cohort starts January in 2024.